Our class have been asked to make a 'digipack' for our artist/band/video. A CD digipack is generally a four page spread consisting of an outer front and back cover and two inside pages. Digipacks always contain a bonus item. Be it a physical object of interest, a DVD with commentary, behind-the-scenes footage, exclusive interviews with the members of the band etcetera or something like a CD with bonus tracks. In all they just have something that gives them worth to own over just downloading the album for free off the internet. For example, the digipack for the band Tenacious D's album the Pick of Destiny contains a plectrum replicated from the one featured in the feature film of the album (contained in the Deluxe Edition of the digipack, shown below).
A digipack must have an aesthetically pleasing cover to attract an audience. Especially so that it attracts the traget audience, such as the correct age range. It has to appeal mainly to the type of person who will listen to (and like) the music that is contained in it. It is preferable to have the interior of a similar quality/style too.
Here is what the actual digipack looks like:
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