The second junction visit - 8th of October

Last thursday we spoke with Ed and Helen at the Junction about marketing. It is all about getting the right information to the right people. For example, it is probable that a family of four (two parents and two children) will not want to hear about the new heavy metal concert in town. However they might want to hear about a theatre play that is showing there.

Helen told us that the Junction is second to only one venue in number and variety of events they put on a year, this makes marketing very important. As a result of this there are only about two or three days every year where nothing is being shown at the junction. They often have multiple shows a day. Making the jobs quite hectic.

Due to the variety of events it is important that they are all marketed correctly. Each one is advertised in its own individual manner, using different techniques. They also work with the Arts Picture house and Corn Exchange to make sure that they put on different events. However, around Christmas time there is competition between the festive shows at that time. Making Christmas a very hard time of year.

They see the main target audience as being between the age range of 13-30. They try not to make people buy things that they don't need. This is so that the audience come away with a good experience and are likely to give good feedback/come back another time. This makes research into the shows vital for selling the tickets. To make sure they are not falsely advertised.