Sunday 27 September 2009

Music Video Analysis

Well, after looking into Michael Gondry's style I decided to do an analysis on his video for The White Stripes - Fell In Love With A Girl.



This video uses hundreds of lego stills put into succession in a sequence to create a moving image. It is done very cleverly and is really a lot of the time simple to show the audience what he can do. The video in itself is interesting to watch simply because the amount of effort gone into it is impressive, and the vibrant colours make for good viewing for the audience.

The video does use clever techniques to slip live action footage in too, however. If you look at the video between 1:21 and 1:26 you can see that the footage there isn't actually done with lego. Two people have been filmed and then effects have been layered to give the impression that they are lego.

As for the video itself if it wasn't lego then all the imagery and scenes would be pretty ordinary and frankly, boring. Most of the video is just one band member at a time playing their instrument from a medium distance without and change from the camera. This isn't a problem when using lego, because the moving colourful blocks keep the audience entertained, but when filming live action footage, simply having this, along with people climbing stairs repeatedly and jumping into a swimming pool every now and then isn't going to cut it as a 'good' music video.

The video repeatedly uses the imagery of someone being chased/followed in a playful manner. This is to coincide with the lyrics of the song about a boy 'chasing' (to put it metaphorically) the heart of a girl, whilst she follows him down towards the river side. This imagery appears a lot in the video, and the video (when not showing the band members) depicts these two interacting with each other.

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