'What have you learned from your audience feedback?'

Class rough cut feedback:

They thought that the shot with Rosie dancing in front of a white background was a bit tedious, and that there wasn't enough going on. However we thought that the lack of events in that time made the sudden fast cutting and active live footage straight after this scene more effective. Also, the band liked that scene very much, so we had to find a compromise for both. So we added the effect of fading Rosie in and out of the white background as she sings to make it more interesting to view.

When the main narrative character is in the bathroom, we were told that this section wasn't broken up enough, and that it was far too slow paced. We solved this problem by adding snippets of the life footage and breaking up the clips to the beat of the music (like we did near the beginning of the video when she was walking) so that they came over as more energetic and lively. The time cutting also added pleasing effects to the overall look of the video and scene.

We also had a lot more footage at the beginning of the video. We were told we had too many hair dying shots, they stretched out to almost fifty seconds without the music even starting, so we sorted out the most effective shots that got the point across and looked the best out of all of them before got rid of all of the other shots. This made it far more snappy and brings it down to a normal length of time before the music starts for a standard music video.

There was also a shot near the beginning of the video that didn't look right as it lasted too long. We cut this down and added a different line of video footage as well so it looked better.

Junction feed back:

On thursday 5th of november we went to the junction again for a group veiwing and feedback from a panel of judges from the junction who both have twenty plus years of experience in the industry. Sadly, ours wouldn't play very smoothly due to the laptop it was on and after it was played they got a different laptop to play the rest, but the quality was still good enough to get some feed-back from.

After watching our video Pete Edwards and Rob Tinkler gave some feed-back. They said that it tells a good story (the narrative was effective) and the actors are very believable. They also said that the live shots look profesional and the crowd looked far bigger than it was (thirty people). However they did also say that whilst both the live show and narrative sections are good individually, they don't blend together very well, which spoilt the flow of the video. They also made the point that we should establish the artist earlier on.

Digipack rough feedback:

People said that the back cover of my digipack didn't really match the front cover. They said that the colour scheme didn't really work either, and that I should find a new influence. I solved this by making the images from the front cover appear to 'creep' onto the back cover. Outlining the back cover in the style of the front, slowly letting the image fade into the back cover.

I also originally hadn't designed a CD. After having feedback that I should design a CD to add the finishing touches to the digipack, I did. This also greatly influenced my magazine advert as I used the image I created for the CD on it, as well as naming the album in relation to this image.

They thought that the cut outs worked well, especially with the style of the music, and that the background went well with the 'eclectic style' of the music video. They also thought that the digipack had a good design, which makes getting the CDs and booklets easily accessible.

Social networking feedback:

In what ways does my video remind you of other music videos?

It follows the typical ‘narrative music video’ structure: it starts with the equilibrium which sets up the narrative before the song itself starts. It then progresses to follow-up the narrative interspersed with both crowd action and shots of the band themselves. The band then proceeds to dominate the video before the fade away. In addition to this, technical features such as the production companies and the title of the song and name of the band at the start of the video also make it seem professional.

It has a narrative behind the video with fast paced editing as engage the viewers' attention to the piece. Due to the handheld camera, it fits into the indie music genre of underground video like that of early Hadouken or more recently the band Hockey.

What do you think are the strengths of my music video?

Very good editing control: looks professional. Cut to the beat which I think emphasises the rhythm of the music. I particularly liked it when it cuts as Rosie motions with her arms in time to the beat, (just before the ‘drop’ is it?). Overall kept with the pace of the music, didn’t lag behind or move too fast. Good use of special effects with the fading in and out and the white-light backgrounds for Tom and Rosie. General look of the video seemed to be in keeping with the tone of the music and the narrative followed the lyrics fairly well. Camera work looked professional, not excessively slick, but in the style of music videos during the performance sequences especially. Being present at the filming of the crowd scenes I know how unresponsive the crowd initially was, and how they didn’t appear to fill the space. The camera shots don’t show this at all but instead give the impression of a packed venue.

Has continuity in edit and a variety of techniques.

What do you think are the weaknesses?

I think that generally looks very good; however, there are a few, subjective, issues that I had with the video. The narrative doesn’t appear to conclude fully which means that it seems unresolved, this is a noticeable issue as the setup isn’t fully explored. The title shot fades too quickly to see what the focus-pull has revealed. In one or two of the shots of the band performing the lighting is a bit excessive and washes out Tom’s face.

Could be argued that the camera work is handheld that it is not professional but could add to the charm. Is quite blurry in places though, but you mentioned that this was intentional.