This magazine advert for Madness draws from the band's name. It advertises obscurity in the music using the bizarre image on the cover. The advert clearly states what is in the digipack. 'Featuring the classic 'One Step Beyond...' album plus bonus tracks, Peel session and videos.' It then goes on to advertise the tracks, and a '24 page CD booklet featuring Liner notes by Irvine Welsh.
The whole advert is written in block capitols making it stand out. As much information as possible is written in a positive form, making the product sound far more appealing to the reader, and finally at the bottom is featured the production company logo, the band logo, and the logo for Play.com which would be a selling point of the digipack.
Here is the advert:
This is a digipack advertisement for the Foo Fighters' 'Greatest Hits'. Their logo appears to be printed onto the side of a plane fuselage, the rough surface and finish of the plane gives the impression of a readily finished war plane. Making the album appeal to a male audience.
As with the Madness advert, it shows tracks included on the album to attract the attention of someone who knows the band well, or has heard one of their songs on the radio/television.
This advertisement for Devendra Banhart has chosen a very simplistic design, drawing most of the attention to the intricate and abstract cover design. It also has the words 'OUT NOW' on it, which correlates to the Foo Fighters' album having 'NOVEMBER 2ND' on it. They both advertise the availibility of the product.
And, as with the two adverts before it, this one also tells the reader what single to expect from the album, attracting those who have heard the songs before.
If I have time I think that I will modify my posters so that they include a section explaining what popular singles are in the album, as this seems to be popular in these adverts.
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